Brian May was wearing Tallinn TV Tower mascot ETI’s T-shirt during Queen concert in Tallinn on the weekend. What a night! Now ETI is the greatest superstar in Estonia at the moment!

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The Tallinn TV Tower’s souvenir  shop  is located on the ground floor. You don’t need an admission ticket to visit the shop. It’s open seven days a week from 10:00 to 22:00.

The welcoming and appealing shop features a wide variety of products: clever gifts for friends and family that are sure to be conversation pieces, and ordinary and out of the ordinary souvenirs of your visit to TV Tower and Tallinn.

Our customer associates are friendly professionals, ready to help you come to a decision and introduce items in more detail.

Welcome to the TV Tower souvenir shop!


Winner of the design award “Golden Egg” 2016, in collaboration with Creatum agency.  A new book with an innovative design was released for the 35th anniversary of the Tower – 314 Metres of Freedom.

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In concise and compelling fashion, 314 Metres of Freedom tells the story of the birth and rebirth of the TV Tower, with Estonia’s general historical struggle for freedom in the backdrop (in addition, a timeline is provided). The book starts with a description of the watershed events of 1991. It tells of the Soviet era and the re-opening of the tower and events taking place there. In addition, the book has a 3D page that can be opened with the TV Tower app – it will be sure to appeal to kids.

The book is trilingual (Estonian, Russian and English) and makes a great gift. Come and check it out! The book is on sale in Rahva Raamat bookstores.


The retail price at the TV Tower gift shop is 15 EUR.